Orangina pinups

There's a new Orangina campaign. The posters in the metro caught my attention for different reasons. First, Orangina has always been known for its funny and witty advertising. Secondly, I feel this new campaign has drastically changed the positionning of the brand since the former campaign Sup d'Organgina (which was just ok). I think the new visuals are sexy and cool, the FFL agency did a pretty good job with the buzz created online.