Absolut cities

In 1999, the excellent Swedish vodka brand Absolut launches a campaign about the cities of the world. I run into Paris's one on Facebook, with a superb metro entrance designed by Guimard.


Unfortunately, I think this campaign went quite unnoticed. You can click on the picture to enlarge them and discover the picture from closer to distinguish the legendary shape of the vodka bottle.


Some visuals are rather sutle and don't necessarily represent the cliches of the cities - Dublin or Mexico City for instance. These ads however, totally represent the simple, yet sophisticated spirit of the brand. I choose to end this post with Stockholm's picture, that's where the Absolut vodka was invented back in 1879.

All the Absolut ads can be found at www.absolutad.com

Orangina pinups

There's a new Orangina campaign. The posters in the metro caught my attention for different reasons. First, Orangina has always been known for its funny and witty advertising. Secondly, I feel this new campaign has drastically changed the positionning of the brand since the former campaign Sup d'Organgina (which was just ok). I think the new visuals are sexy and cool, the FFL agency did a pretty good job with the buzz created online.