Tiji

I was instantly seduced by the message and the images of this new advertising campaign for the French network that aims at kids, Tiji. "Aiming" is an interesting word that I use to underline the fact that I am very sensible at how companies attack (the word isn't too strong here either) to the younger targets. This campaign was designed by DDB et sets the child in the center of the message without really addressing him directly. The style of the drawings are appealing to youngsters though, but doesn't aggress them in any way to sell them an unhealthy product (sweets) or to promote a poor mass culture (tv or toys) like lots of other billboards that I personnally find offensive do.